Strategy – Is it a buzz word?

Strategy as a practice The word strategy normally puts fear into most managers as we seem to think it is delving into the unknown.  Strategy is the future and at first, the future is uncertain. So what is the meaning of strategy? Changing the way we think about the future Max McKeown, author of The Strategy Book argues, “Strategy is …

Are you having strategic conversations with your management team?

Strategic conversations provide a framework of direction for your company through the creation of actionable steps that lead to a desired outcome.  How to have strategic conversations? Communication and a circular management approach is key to having strategic conversations with your management team.  These stakeholder’s perspectives create the process of strategic conversations through the wider variety of ideas and possibilities …

Building your competitive advantage

So what is competitive advantage in business? The goal of a business strategy is to achieve a sustainable competitive advantage that allows an organization to outperform its competitors. These attributes may include access to natural resources, location, skills, and new technologies and so on. Advantages should lead to higher margins than those of your competitors. A business’s sustainable competitive advantage …